Smarter Search for your Network
Everyone you need is a friend of a friend
Sniff finds people in your network who can help with intros, referrals, investors, and customers.
Sniff is used by 10,000+ cool people from
One question. Your whole network, ranked.
Pick a scenario. This is exactly what comes back when you hit search.
Got a call? Drop their LinkedIn and ask anything.
Paste any profile link, connected or not. Sniff reads their recent posts, activity and background, compares it with your own profile, and tells you what they care about and how to run the call.
- What they want. Priorities pulled from what they’ve posted and engaged with lately.
- Pointers for the call. Openers, questions worth asking, and topics to skip.
- Common ground. Shared schools, past companies, mutuals and interests between you two.
linkedin.com/in/elena-ruiz
Elena Ruiz · Head of Design @ Notion
I have a call with her Thursday. Check my profile and hers, give me pointers, and tell me what she wants.
- A design systems lead hired this quarter. She’s posted the role twice in 2 weeks.
- Fewer tools for her team. She keeps writing about consolidating the design stack.
- Open with her design tokens talk. She shared it last week and it got 400+ reactions.
- Ask how the new hire changes her roadmap for next year.
- Keep the demo short. She’s said she prefers “show, don’t pitch”.
Reach isn’t dead. It goes to posts real people engage with.
LinkedIn shows a new post to a small slice of your network first. Paste yours into Who to tag and Sniff finds the people in your network who’ll genuinely care, so it gets real engagement early and travels further.
- Reads your post. Works out the topic and who it’s really for.
- Already knows your network. People who post about it, have their own audience, and already engage with you.
- Your words stay yours. Sniff never writes posts. It adds the mentions; you hit post.
We sent 2,000 cold emails this year. 41 turned into meetings.
The ones that worked had nothing to do with templates. Before writing a word, we read the person’s last three posts and opened with something they’d actually said.
Reply rate on those: 9%. Everything else: under 2%.
Cold outreach isn’t dead. Lazy outreach is.
Three steps. About a minute.
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step 1
Connect LinkedIn
Sniff indexes your connections: role, company, shared history and recent activity.
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step 2
Ask, paste a profile, or a post
Type what you need the way you’d say it out loud, drop a LinkedIn link to ask about someone, or paste a post to see who to tag.
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step 3
Get the path, the brief, or the tags
Ranked people with a reason, call pointers built from their posts, or the few people worth tagging in yours.
Same ask. Very different answer.
Your teammates know people you don’t
You in the middle. The people you know around you. The people they know around them. Add your team, and one search covers all of it.
Alex · teammate
Rosa Bianchi · Anthropic
Priya · teammate
Jonah Tran · Anthropic
You
Who do we know at Anthropic?
Start with you. Sniff connects to your LinkedIn in about a minute.
Alex worked with her at StripePrivate by default: teammates see who can help, never each other’s contact lists.
Search with your teamI stopped applying cold. I search my network first, every time. It’s the highest-leverage five minutes in my week.
What is People by Sniff?
It's an AI search layer over your own LinkedIn network. Ask a question in plain English and get back a ranked list of the connections most relevant to it, along with the reason each one made the list.
Whose network does it search?
Only yours. People by Sniff connects to your LinkedIn account and indexes your connections — it never searches or accesses anyone else's network.
How is the power score calculated?
It weighs relationship strength (how connected you really are), recency of activity, and relevance to your query — so the people most likely to actually respond rise to the top.
Does it message people on my behalf?
No. People by Sniff only surfaces who to reach out to and why — you always send the message yourself.
Does Sniff write my LinkedIn posts?
No. Sniff never writes or generates posts. You write your own content; Who to tag finds the people in your network who’ll genuinely care about it and adds their @mentions.
How does Who to tag work?
Paste your post. Sniff reads it, searches your network, and suggests a few people who post about the topic, have their own audience and already engage with you, each with a reason. Pick who to tag, then copy your post with their @mentions.
Is my network data private?
Yes. Your network graph is only visible to you, never shared, sold, or shown to other users.
Can I paste a LinkedIn profile and ask about it?
Yes. Paste any profile link and ask anything, like “what does she care about right now?” or “how should I open the call?” Sniff reads their recent posts, activity and background, compares it with your own profile, and gives you pointers you can actually use.
Can it research someone I'm not connected to?
Yes. People by Sniff can research public LinkedIn profile and activity signals for leads outside your network, so you show up prepared even without a direct connection.
Can my whole team use it together?
Yes. Teams can combine everyone's network into one searchable graph, so a query checks every teammate's connections at once instead of just your own.
What does it cost?
People by Sniff is $99/month, or $990/year billed yearly. See pricing.
Your network already did the work. Time to use it.
Connect LinkedIn and get your first ranked list of warm paths in under a minute.
Start sniffing